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This privacy policy tells you how HINOMARU LIMOUSINE CORPORATION, of 1-1-8 Koraku, Bunkyo-ku, Tokyo 112-0004, Japan (“we” or “us”) will process your personal information when you use our websites and services (collectively “Services”).
It also describes your data protection rights, including the right to object to some of the processing which we carry out. More information about your rights, and how to exercise them, is set out in the “Privacy Rights” section.

1. What information do we collect?
We collect and process information as described below. Some of this information may be considered personal information or personal data under applicable law in your jurisdiction (collectively “Collected data”). We will obtain Collected data when you choose to provide information to us or automatically when you use Services.

Category Details
(1) Your Profile Information about you registered by you including your name, nationality, date of birth, company name, telephone number, email address
(2) Reservation Information Information registered when you use Services, such as date of reservation, quotation request or enquiry, pick-up time, vehicle type, passenger name, mobile phone number where you can be reached on the day, number of passengers, information about luggage, pick-up address, transit point, destination name and address, scheduled end time, flight name, flight departure and arrival time, name board, payment method, credit card number (the last 4 digits only), billing address, receipt address and whether an English speaking driver is required.
(3) Contract information Information about your contract and purchase.
(4) Device information Information about device or browser that you use to access Services, such as IP address, OS name and version, browser name and version, device ID and Advertising ID registered on your device.
(5) Communication Information Information about your enquiry and other communication through our customer service.
(6) Marketing information Your marketing preferences, including your interaction with our advertising and your participation in any offers or promotions.
(7) Survey Information Response to the surveys voluntarily answered by you.

Please note that we may receive Collected data from third parties including travel agency and hotel you use.

2. How do we use Collected Data
We use Collected Data for the purposes and upon legal basis under General Data Protection Regulation as follows:
Purpose Category of Collected Data Legal Basis
Provision of Service to fulfil a contract with you Section 1 (1), (2) and (3) The processing is necessary to perform a contract with you.
- To deliver Services you have asked to provide, including identification, reservation, notification and payment.
Service improvement Section 1 (1), (2), (3), (4), (5) and (7) We have a legitimate interest in analysing your use of Services as this will give you a better experience.
- To analyse your use of Services for improving and developing them.
Producing aggregated data Section 1 (1), (2), (3), (4), (5), (6) and (7) We have a legitimate interest in making Collected Data non-identifiable, so that we can use it but in ways that impact your privacy less.
- To create anonymized data and use such data for business purposes including formulating business strategy, sharing with third parties.
Surveys Section 1 (1), (2), (3), (4), (5), (6) and (7) Your consent
- To send out surveys to understand how to improve Services.
Recommendation Section 1 (1), (2), (3), (4), (5), (6) and (7) Your consent
- To provide you with information about our Services, events, campaign and general marketing via emails.
Targeted advertising Section 1 (1), (2), (3), (4), (5), (6) and (7) Your consent
- To present content that is tailored to your interests, including profiling and tailoring marketing content to you via email.

3. Security
    (1) We will raise awareness of information management among our employees and continue to educate them.
    (2) All personal information shall be managed as data, with access control and restriction, network management, introduction of anti-virus software and automatic updates to ensure the latest status, setting of passwords for e-mail personal information, and encrypted SSL communication.
    (3) When we outsource personal information, we are held accountable for the supervision. Selection of the consignee will be made by the consignee who is capable of appropriate information management, including the status of security control measures, and by the consignment content contract as per the law.

4. With whom do we share Collected Data?
    (1) Your agency We share Collected Data with your agency such as travel agency or hotel when you use Services through them. Please note that your agency will ask your consent for such data sharing before you begin using Services.
    (2) We share Collected Data with service providers such as hosting providers (Amazon Web Services), analytics service providers (Google Analytics).
     To better understand how Google uses your information through Google Analytics, please see:
     In some cases, we may share Collected Data with professional advisers such as lawyers, auditors.
    (3) Government authorities, law enforcement officials, regulators and courts
     We may share Collected Data with government authorities and/or law enforcement officials if required by law, or if we need to be in compliant with applicable laws.
    (4) Business transfer
     If we sell our business, Collected Data may be disclosed to advisers of a prospective purchaser(s) and will be transferred to the new owner of the business.

5. Privacy Rights
Depending on your country of residence, you have the right to :
-    Ask us a copy of Collected Data;
-    Correct, delete or restrict our processing of Collected Data;
-    Obtain some Collected Data in a structured, machine-readable format;
-    Object to our processing Collected Data on the basis of our legitimate interests; and
-    Withdraw consent at any time.

You can exercise these rights by contacting to the address described in “8, Contact us”.

These rights may be limited, for example, if fulfilling your request would reveal personal information about another person,or if you ask us to delete information which we are required to keep or having legitimate interests in keeping.
If you have unresolved concerns, you have the right to complain to a data protection authority in your country,or you believe a breach has occurred.

6. How long do we retain Collected Data?
We retain Collected Data for as long as we continue to provide Services to you.
We will delete or anonymize the Collected Data within 12 months from the date of termination of the performance of the contract with you or the provision of services.

7. Updates to this privacy policy
We reserve the right to update this privacy policy at any time, and we will provide you with a new privacy policy when we make any substantial updates.

8. Contact us
The data controller for Collected Data is HINOMARU LIMOUSINE CORPORATION, of
1-1-8 Koraku, Bunkyo-ku, Tokyo 112-0004, Japan.
If you have any questions or concerns about this privacy policy or if you wish to exercise any legal right regarding Collected Data, you can contact the following:

      In charge of handling personal information on the website, of
      3-9-3 Kandamisakichou, Chiyoda-ku, Tokyo 101-0061, Japan
      Email: limotokyo_pj@hinomaru.co.jp

Last updated: 21/5/2023